A woman's video showing the inside of her charred car that had caught fire caught the attention of netizens as she showed how her Stanley Glass remained relatively unscathed despite the vehicle suffering such massive damage.
The woman named Danielle, who goes by the username @danimarielttering on TikTok, had posted the video on the social media platform showing the burnt Kia car. Despite this destruction, her Stanley mug was in near-pristine condition and the ice was still intact, living up to the thermos maker's marketing slogan, “Built for Life.”
As the video went viral, Stanley's president, Terence Reilly, also responded to the clip, promising not only to send the woman Stanley bottles but also to replace her car.
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“Hey Danielle, my name is Terence Reilly, I’m the president of Stanley. We've all seen your video, wow what an ordeal, we're all really glad you're safe. Thank you for sharing the video because it shows how Stanleys are built for life,” he said.
He said the video perfectly illustrates the durability of the Stanley brand. Reilly said they had never done this before and would never do it again as he promised to replace the woman's car.
“Yesterday a video went viral on TikTok of a woman showing off the inside of her car after it caught fire, including her Stanley cup – still intact and with ice in it!!! Stanley's president put the video together in less than 24 hours and offers to replace her mug…and her car. This company is now expected to receive 1 billion earned media impressions and positive brand awareness and knowledge about the quality of their product from this one quick response and 30 second video. 1. Listen to your social media team. 2. Act quickly. 3. Care about your audience. Great marketing move, Stanley!!!” reads the caption of the video posted on X, formerly Twitter.
Watch the video below:
Yesterday, a video went viral on TikTok of a woman showing off the inside of her car after it caught fire
Including her Stanley Cup – still intact and with ice in it!!!
Stanley's president put the video together in less than 24 hours and offers to replace her mug…and her car.
– Amanda Goetz (@AmandaMGoetz) November 17, 2023
“This really warms my heart and makes my day,” one user commented. “I love the fact that he emphasized that they may never do it again before some people will probably start lighting their cars on fire,” said another. “I didn’t know Stanley. Now I know Stanley and I love her. Mission accomplished,” another person wrote.