This Morning missed out on the title of best daytime show at the National Television Awards as The Repair Shop claimed the prestigious award.
It comes as the ITV morning programme, which has been on a winning streak in the daytime category for the past few years, continues to face a backlash amid the furore over the Phillip Schofield case.
BBC drama series Happy Valley and its Sarah Lancashire star also won big at the annual awards ceremony held at The O2 in London on Tuesday night, picking up three gongs.
Repair Shop host Jay Blades encouraged the crowd to cheer as the show's team took to the stage and snapped a photo of the moment, noting it was “rare” to win the award.
Blades thanked those who voted and the team behind the show, adding: “I'd like to say hello to my experts, they're my family.”
He also praised his nominees on This Morning, The Chase and Loose Women, saying: “We're the new kids on the block and I'm delighted we've won this time. I know it won't be a common thing, so thank you.”
Earlier in the evening, Happy Valley won the comeback drama award, while the Lancashire star won the best drama performance award and the special recognition award.
Asked in the show's winners' room if she thought her casting would encourage more stories starring older women, the 58-year-old star said: “I hope so.
“I think things are changing and should have changed a long time ago, progress is slow but we are catching up.”
He confirmed that there won't be another series after their success as he feels the series is done, adding: “It was a story told as a trilogy which was a great way to tell a story. The danger is that you keep going and it loses its power, but I think that's how it keeps it at the top.”
The actress also praised the “caliber of writing” of creator Sally Wainwright and the production team.
As she accepted the award for best performance in a drama, she said: “Thank you so much for this. I have loved every scene, every moment of Happy Valley and I know I will never forget it.”
Lewis Capaldi said the response to his show, where he opened up about how the pressures of fame affected his mental health, “means the world” to him as he won in the documentary writing category.
His Netflix documentary Lewis Capaldi: How I'm Feeling Now faced stiff competition from Rob Burrow: Living With MND, Matt Willis: Fighting Addiction and the documentary following the late Dame Deborah James, who founded the research fund for Bowelbabe Cancer, and died last year aged 40 after colon cancer.
The Scottish singer-songwriter, 26, was unable to receive the award in person as he is currently in America, but sent a video message saying: “I have to say thank you so much if you voted or even just watched the documentary , really means the world and it never ceases to amaze me how much this documentary has connected with people and struck a chord.”
He also praised his nominees, hailing them as “incredible” for creating their programs and opening up about their stories and struggles.
The award paid tribute to the late Paul O'Grady by playing a montage of some of his career highlights, with host Joel Dommett recalling his “kindness” which was combined with a “unique sense of fun that won over audiences in one case. “.
The TV star, who died “unexpectedly but peacefully” aged 67 in March, also won the entertainment award for his TV show For The Love Of Dogs.
Reality TV series Gogglebox picked up the Bruce Forsyth Entertainment Award, beating The Masked Singer and Donnelly and McPartlin who were nominated for two of their shows, I'm A Celebrity… Get Me Out Of Here! and Takeaway on Saturday night.
However, Geordie duo Donnelly and McPartlin further cemented their reign as the kings of prime-time TV after winning the award for best TV presenter for the 22nd time in a row.
As the pair accepted the award on stage, Donnelly admitted his heart was pounding in his chest, adding: “We're just as humbled and grateful tonight as we were when we first won it.”
McPartlin added that they will continue to perform “as much as you want”.
The BBC's The Traitors also picked up the award for best reality competition and The Graham Norton Show won in the new TV interview category, beating Piers Morgan Uncensored on Talk TV, Louis Theroux Interviews… and The Chris & Rosie Ramsey Show to claim the price.
Norton appeared on a video link to accept the award, saying: “I'm so sorry I can't be there. After all, I'm winning a National Television Award and I'm not there.”
He added: “Winning this award means so much. Mostly it means that Ant and Dec don't have a talk show… yet. Don't do it to me, guys.”
Strictly Come Dancing won the talent show award, EastEnders claimed the serial drama gong while Netflix hit Wednesday, starring Jenna Ortega as Addams family character Wednesday Addams, won the new drama award.
Our Dementia Choir also delivered an emotional performance during the show, with This Is England actress Vicky McClure admitting she was “shaken with pride” watching the group sing at the O2.
He added: “Our mission is to share knowledge, raise awareness and help research to help find a cure, but also to remind everyone that with the right hearts and minds you can really change people's lives for the better ».