Demand for the iPhone 15 has exceeded expectations as consumers around the world buy it

If you want to get your hands on the iPhone 15, you'll likely have to get a number.

The iPhone 15 hit store shelves worldwide on Friday, making a big splash at Apple stores in the US, China and Europe. The large crowds underscore the strong demand for Apple's latest smartphone despite its higher price tag: the basic iPhone 15 sells for $800, the iPhone 15 Plus for $900 and the iPhone 15 Pro for $1,000.

Part of that demand is coming from iPhone users who are finally willing to trade in much older devices for something new, Wedbush Securities analysts Daniel Ives, John Katsingris, Steven Warhaftig said in a note on Friday.

“We took a step back, it's all about pent-up demand,” analysts say. “We estimate that 250 million iPhones haven't upgraded in 4+ years, with massive carrier discounts and the camera technology/chips in the iPhone 15 Pro/Max pushing users to upgrade.”

According to analysts, the iPhone 15 has 10% to 12% more pre-orders than the iPhone 14, which exceeded expectations. Demand is particularly strong for the iPhone 15 Pro and Pro Max, with the latter model attracting a large number of orders from the US, China, India and parts of Europe.

Apple's new iPhone 15 is on sale
CEO Tim Cook greets customers as they purchase Apple's new iPhone 15 during an event at Apple's Fifth Avenue flagship store in New York on Friday. According to Wedbush analysts, iPhone 15 pre-orders exceeded expectations.

Alex Rosenfeld/Getty Images


In New York, Apple CEO Tim Cook greets customers as they purchase Apple's new iPhone 15 during an event at Apple's Fifth Avenue flagship store on Friday.

According to analysts at Wedbush, this popularity has slowed the completion of pre-orders and shipments of the iPhone 15 Pro and Pro Max, which are now expected to ship to customers by mid-November. This is at least two weeks later than previously expected.

However, consumer outrage over the latest iPhone wasn't the only thing that had people flocking to Apple stores on Friday.

In Paris, around 40 Apple employees gathered outside the company's French flagship store in heavy rain on Friday to demand higher wages. They were joined by more than 2,000 Apple employees in France who are participating in a A blow to the smartphone manufacturer.