IKEA has emerged as an unlikely protagonist in the online fashion space, taking a playful swipe at luxury fashion house Balenciaga and its latest launch, the Rs 77,000 towel skirt.
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Balenciaga, known for pushing the boundaries of high fashion with avant-garde designs, introduced the unconventional towel skirt as part of its latest Spring 2024 collection. However, the reaction from netizens was anything but serious, with a wave of humor flooding social media platforms, especially Instagram.
Reactions ranged from amusement to disbelief; Memes and parodies quickly flooded the platform, turning the luxury item into a subject of ridicule. Users questioned the practicality and aesthetics of a garment with such a high price tag, creating a virtual battlefield of wit and humor.
IKEA took the opportunity and decided to playfully troll Balenciaga on Instagram. The Swedish company released a photo of its own VINARN towel in the style of a skirt, replicating the high-end fashion piece. The headline read: “Introducing the VINARN towel skirt. A must-have for spring 2024 fashion.”
The humorous reaction resonated with Instagram users, quickly gaining traction and surpassing the seriousness of Balenciaga's luxury launch. Many users commented: “They lost their nuts and bolts! This is crazy!”, and the second wrote: “High fashion mistakes are common, ignore it!!”, and a third commented: “This is a great free publicity stunt from Balenciaga.”