Elon Musk's X (formerly Twitter) has sued the watchdog group Media Matters, alleging that it produced a report showing advertisers' posts next to neo-Nazi and white nationalist content.
Major US companies including Disney, Warner Bros and Sky News parent Comcast Advertisement removed begining X Out of concern about their ads appearing next to hate speech on the site, while Musk He has fueled tensions with his own posts supporting an anti-Semitic conspiracy theory.
In a lawsuit filed in US District Court in Texas, X said Media Matters “knowingly and maliciously” displayed ads next to hateful material “as if they were what typical X users experience on the platform.”
It claims the Guardian manipulated algorithms on the platform to create images of advertisers' paid posts next to racist and pro-Nazi content, with X saying the collisions were “manufactured, inorganic and unusually rare”.
It said Media Matters did this by using X accounts that had recently followed users who produced “extremely fabulous content” and accounts owned by X's top advertisers. Screenshot to exclude X's advertisers.
“Data wins over manipulation and accusations. Don't manipulate. Stand with X,” CEO Linda Iaccarino wrote Monday.
Media Matters said it stood by its report, while its president Angelo Carusone added: “This is a frivolous lawsuit designed to silence X's critics.”
Musk also sparked an outcry when the Tesla chief agreed to a post saying Jews incite hatred against whites, saying a user pointing to a “great replacement” conspiracy theory was speaking the “real truth.”
His remarks drew a scathing rebuke from the White House, which accused him of “abhorrent propaganda of anti-Semitic and racist hatred” that “goes against our core values as Americans.”
Advertisers run X
Advertisers have fled the social media site since Musk bought Twitter for $44bn (£35bn) in October 2022 over its controversial posts and sacking of staff who promoted the content.
The platform's U.S. ad revenue has fallen at least 57% month over month since Musk took over, Reuters reported.