The Apple Vision Pro is expected to launch in February 2024; Production increased

According to a recent report, the Apple Vision Pro – the company's first wearable mixed reality headset that was announced at WWDC 2023 – could be coming in the next few months. The iPhone maker is reportedly ramping up production of its spatial computer at assembly plants in China and working to train employees in retail stores to roll out the headset in the US. Apple also worked with app developers to help them create apps for visionOS, its operating system for Vision Pro.

Bloomberg account Production of the Vision Pro has been “full speed ahead” for weeks, and Apple plans to have units ready by the end of next month and release the product to retail customers in February, according to people familiar with the matter. Regardless of the estimated timeline, any production-related challenges could delay Apple's plans, according to the report.

Earlier this year, Apple said it would launch the Vision Pro in the US in “early 2024.” The company has set up centers in several countries for developers to test their applications using the headset and has provided resources for developing applications for visionOS. Recently, Telegram's Pavel Durov released a chat platform app for Vision Pro with 3D message effects, an immersive media player, and voice typing support.

Last month, Bloomberg's Mark Gurman reported that the launch of the Apple Vision Pro could be pushed back to March as Apple completes final testing of the device and finalizes its distribution plans for the wearable, which has a hefty $3,499 (about Rs. 2.91 lakh) price tag. .

An FT report earlier this year said Apple's sole Vision Pro assembler – Luxshare – would produce fewer than 400,000 units in 2024 and claimed Apple was lowering production forecasts for the headset.

While the Vision Pro isn't out in the US yet, Apple has begun work on a second-generation headset called Project Alaska. The headset will reportedly have a redesigned back strap and can support an external audio accessory instead of the audio module found on the Vision Pro. It's worth keeping an eye on these details, however, as Apple hasn't said anything about a successor to the headset planned for early 2024.


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