Vi and Team Vitality partner for eSports in India: All the details – Times of India

Telecom operator Vodafone Idea has started cooperation with the Paris-based company Esports organization – Team viability. The telco aims to strengthen the esports ecosystem in India through this long-term association.
Both companies aim to create opportunities and exposure for esports enthusiasts. This partnership will enable V Allow users to participate in esports and get exclusive access to some of the most popular Team Vitality tournaments and teams.
Through this association with Team Vitality, Vi now aims to deepen its focus on esports in India. In the recent past, Vi Games has forayed into the esports segment by hosting popular free-to-play tournaments in games like Call of Duty: Mobile, Free Fire Max, Asphalt 9, Clash Royale, etc.
Commenting on the association, Avneesh Khosla, CMO, Vi said, “Gaming has always been an area of ​​strategic focus for us and we have continuously strived to strengthen our game A portfolio with the right partnerships and relevant offers. Over the past few years, esports has revolutionized the mobile gaming arena, especially with younger audiences, and so deepening our focus in this space was a natural progression for Vi Games. We are pleased to partner with one of the world's leading esports organizations – Team Vitality. Together, we aim to manage and democratize access to India's esports ecosystem. In the coming months, we will be bringing some exciting esports and other youth content for our users to experience. “
Locally, Team Vitality's all-India Call of Duty: Mobile (CODM) team was among the top 16 teams globally to qualify and compete in the CODM World Championship 2023 held in Atlanta, USA from December 15 to 17. Popular gaming content creators Nischay ‘Live Insaan' Malhan, Rachit ‘Rachitroo' Yadav, Nitin ‘Classified YT' Chougale, Shagufta ‘Xyaa' Iqbal and Pratik ‘Aurum' Mehra who have a cumulative YouTube base of 20 million subscribers.