US FTC proposes new rules to protect children’s online privacy – Times of India

USA Federal Trade Commission (FTC) suggested making changes Children's Online Privacy Protection Act (COPPA). The commission proposed sweeping changes to strengthen federal rules to protect children's online privacy.
Proposed changes to the Children's Online Privacy Protection Act of 1998 would restrict digital services such as social media applications, video game platforms, toy retailers and digital advertising networks from using and monetizing children's data. To parents regarding the management of their children's data.
In 2019, the FTC revised the Children's Privacy Rule, receiving 175,000+ comments and resulting in a 150-page proposal.
Under the new rules, online services can no longer use personal data to target minors, and certain services must permanently disable targeted advertising to children under 13 by default.
Companies will have to justify storing persistent identifiers and not be able to use them in push notifications to encourage app returns.
In addition, proposed changes to limit the retention period of collected information. They would also limit the collection of student data by educational technology providers and learning apps. Schools will be able to consent to the collection of children's personal information only for educational purposes and not for commercial purposes.
“Kids should be able to play and learn online without being constantly tracked by companies trying to collect and monetize their personal data,” the FTC chairman said. Lina Khan in an official statement. “Our proposal imposes positive obligations on service providers by requiring firms to better protect children's data and prohibits them from outsourcing their responsibilities to parents.”