How different brands performed in the third quarter of 2023
Apple led the Indian tablet market in Q3 2023 with a 26% market share. South Korean tech giant Samsung took second place with 21%, and Lenovo took third place with 20% market share. With 20% growth, Apple also experienced the strongest year-over-year growth among the top three players.
Samsung took second place with the help of its flagship models, including the Tab A8 (Wi-Fi + 4G) and the Samsung Galaxy Tab S6 Lite P613 (WiFi, 4GB 64GB). These models had a market share of 18% and 15%, respectively.
Lenovo's desktop models like Lenovo Tab M10 Gen3 4G and Tab M9 (Wi-Fi +4G 4GB 64GB) held 14% and 10% market share, mainly in the premium tablet segment (Rs 7,000-25,000).
The report also predicts that the overall tablet market in India is expected to grow by single digits annually in 2023.
What do the analysts say?
CMR analyst Menka Kumar said: “Apple's strong growth with outstanding performances Realme and Xiaomi, signaling a significant shift in consumer preferences for both premium and value-for-money in the tablet PC market. We believe the surge in 5G adoption in the third quarter of 2023 will mark a turning point for the industry, opening up new opportunities for consumers, content creators and businesses. With the continued deployment of 5G, we expect an increasingly dynamic and seamless user experience across a diverse range of applications and services. A significant increase in market shares for major players such as Apple, Realme and Xiaomi Reflecting the growing demand for a variety of tablet options in India. Competition is intensifying, and companies that can successfully navigate this evolving landscape by focusing on consumer preferences and technological advancements are poised for continued success.