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USA vs Google The trial has already spilled quite a few beans over Google's search monopoly. The search giant spent the billions it paid Apple About $18 billion in 2021 to remain the default search engine Safari on Macs, iPads and iPhones. But the money wasn't just for that, it was for Apple not to create its own search engine.
Google has been tracking Apple's advances in search technology for several years, not sure that its longtime partner and competitor would eventually create its own search engine. According to the New York Times, these concerns have intensified. 2021, when Google is expected to pay Apple around $18 billion to ensure that Google's search engine remains the default option on iPhones.
Google's attempt to ‘steal' Spotlight
According to two people familiar with the partnership, Apple's iPhone The search tool, Spotlight, began to display richer web results than was available at Google in the same year. And then Google planned to counter Apple's search ambitions by creating its own version of Spotlight for iPhones and convincing more iPhone users to switch to Google's Chrome browser instead of Safari.
The search giant has been concerned about Apple's Spotlight feature from the start. In an internal presentation held in 2014, Google predicted that Apple's new operating system, iOS 8, would negatively affect its revenue.
Google feared that Apple would bypass its search engine in 2014 because of Safari's ability to offer websites directly to users. In 2016, Apple renewed its agreement to use Google Search without extending Siri Suggestions for traffic management.
Then, in 2018, Apple hired an ex Google search Executive, John Gianandreaand expanded the team of search collaborators to improve the Spotlight system. As part of iOS 15, Apple made significant improvements to Spotlight, and Google wasn't too happy about it.
During the trial, John Giannandrea, who used to work at Google and now heads Apple's machine learning and artificial intelligence division, said that Apple had explored various options, from buying Bing to developing its own search engine. However, he said, the company was concerned about both competing with Google and losing an existing contract.
When Google tried to lobby the EU to stop Apple's search plan
Even though Spotlight doesn't display ads in their results, Google was still concerned enough about competition to explore ways to get the EU to designate Spotlight as a search engine.
Google aimed to take advantage of the EU's Digital Market Act to reduce Apple's control over the iPhone. The act requires major technology companies to open up their platforms to competitors and give consumers a choice of services to use. Google has explored ways to lobby regulators to open up Apple's software ecosystem, increase Chrome usage and lure users away from Safari.
The EU has yet to decide whether to choose the Spotlight feature as a gateway, opening it up to greater competition under the law.
Google has been tracking Apple's advances in search technology for several years, not sure that its longtime partner and competitor would eventually create its own search engine. According to the New York Times, these concerns have intensified. 2021, when Google is expected to pay Apple around $18 billion to ensure that Google's search engine remains the default option on iPhones.
Google's attempt to ‘steal' Spotlight
According to two people familiar with the partnership, Apple's iPhone The search tool, Spotlight, began to display richer web results than was available at Google in the same year. And then Google planned to counter Apple's search ambitions by creating its own version of Spotlight for iPhones and convincing more iPhone users to switch to Google's Chrome browser instead of Safari.
The search giant has been concerned about Apple's Spotlight feature from the start. In an internal presentation held in 2014, Google predicted that Apple's new operating system, iOS 8, would negatively affect its revenue.
Google feared that Apple would bypass its search engine in 2014 because of Safari's ability to offer websites directly to users. In 2016, Apple renewed its agreement to use Google Search without extending Siri Suggestions for traffic management.
Then, in 2018, Apple hired an ex Google search Executive, John Gianandreaand expanded the team of search collaborators to improve the Spotlight system. As part of iOS 15, Apple made significant improvements to Spotlight, and Google wasn't too happy about it.
During the trial, John Giannandrea, who used to work at Google and now heads Apple's machine learning and artificial intelligence division, said that Apple had explored various options, from buying Bing to developing its own search engine. However, he said, the company was concerned about both competing with Google and losing an existing contract.
When Google tried to lobby the EU to stop Apple's search plan
Even though Spotlight doesn't display ads in their results, Google was still concerned enough about competition to explore ways to get the EU to designate Spotlight as a search engine.
Google aimed to take advantage of the EU's Digital Market Act to reduce Apple's control over the iPhone. The act requires major technology companies to open up their platforms to competitors and give consumers a choice of services to use. Google has explored ways to lobby regulators to open up Apple's software ecosystem, increase Chrome usage and lure users away from Safari.
The EU has yet to decide whether to choose the Spotlight feature as a gateway, opening it up to greater competition under the law.
