Apple acquires this 50-year-old classical music company – Times of India

earlier this year, Apple launched a special application for classical music. As the name suggests, the idea behind the app is a specialized offering for a target set of consumers who enjoy classical music. Since the launch of the app, there hasn't been much talk from Apple about it. Now, though, it looks like something may be on the way Apple Music Bought for 50 years classic music The company called BIS recordsAccording to Apple Insider.
Robert von Bahr, founder of BIS Records, revealed this in a blog post. “As proud as I am of this milestone, I am even more proud that the entire BIS staff, including myself, has been retained. We all look forward to a future full of new music and artists sounding golden with this increased power of classical music,” he said of Apple's acquisition.
Apple is the “right partner”
The founder of the record company said that they were looking for a partner who could build on the company's history and ensure that classical music reaches a new audience. “Apple, with its history of innovation and love of music, is the perfect home to usher in the next era of classical and has shown a true commitment to building a future in which classical music and technology work in harmony,” he said.
No details were available on the financial terms of the deal. So far, Apple has not commented on the acquisition either. Apple has a tendency to acquire companies and doesn't make big announcements, so we don't expect much from the tech giant.
Von Bahr, for his part, added: “Apple and BIS also share a fundamental belief in the importance of maintaining audio quality. As you know, BIS has always been about exceptional sound quality, and Apple's commitment to sound, as well as spatial audio, is something I've followed with interest.